PICMET '01 Awards
LEADERSHIP IN TECHNOLOGY MANAGEMENT AWARDS
PICMET recognizes and honors individuals
who have provided leadership in managing technology by establishing a
vision, providing a strategic direction, and facilitating the implementation
strategies for that vision.
Three awards were given at PICMET ’01: Dr. Modesto A. Maidique will receive
it for the academic category, Dr. Donna Shirley for the government category,
and Carleton S. Fiorina for the industry category. Brief background
information on the 2001 recipients is given below.
CARLETON S. (CARLY) FIORINA
Chairman and Chief Executive Officer
S. (Carly) Fiorina is chairman and chief executive officer of
Hewlett-Packard Company. HP is a leading global provider of computing and
imaging solutions and services and is focused on making technology and its
benefits accessible to all.
Since joining HP in July 1999, Fiorina has led HP’s reinvention as a
company that makes the Internet work for businesses and consumers. Under
her leadership, HP has returned to its roots of innovation and
inventiveness and is focused on delivering the best total customer
Prior to joining HP, Fiorina spent nearly 20 years at AT&T and Lucent
Technologies, where she held a number of senior leadership positions in
sales and marketing. As president of Lucent’s Global Service Provider
Business, she expanded the company’s international business and
spearheaded the planning and execution of its initial public offering and
subsequent spin-off from AT&T.
Fiorina holds a bachelor’s degree in medieval history and philosophy from
Stanford University; a master’s degree in business administration from the
Robert H. Smith School of Business at the University of Maryland at
College Park, Md.; and a master’s of science degree from MIT’s Sloan
MODESTO A. MAIDIQUE
President, Florida International University
A. Maidique is the 4th president of Florida International University (FIU),
a member of the State University System of Florida and the fastest growing
research university in the United States. The university, known for its
strong engineering and business programs, offers more than 200 degree
programs from the baccalaureate to the doctoral level and has been cited
seven times in U.S. News & World Report's annual ranking of “America's
During his tenure at FIU, Dr. Maidique has presided over the establishment
of the Schools of Architecture and Law, initiated the football program,
and doubled enrollment to over 32,000 students today. In addition,
sponsored research has increased more than seven-fold to $58.8 million,
while endowment quintupled. In the year 2000, the university achieved the
highest research rank given by the Carnegie Foundation for the Advancement
of Teaching, and was granted the third Phi Beta Kappa chapter for a public
university in Florida.
A graduate of the Department of Electrical Engineering and Computer
Science at the Massachusetts Institute of Technology (Ph.D.) and the
Harvard Business School (PMD) program, Dr. Maidique has taught at both of
his alma maters and at Stanford University. He is a world renowned
authority on the management of high technology enterprises. For more than
two decades -- for institutions including the White House, Harvard and IBM
-- Dr. Maidique has provided counsel on critical management and
educational issues impacting our nation.
Throughout his career in both the corporate and academic worlds, Dr.
Maidique has been involved with high technology firms in a variety of
capacities: as an executive in established and entrepreneurial high
technology firms; as a consultant, lecturer, and director for
multinational high technology giants; and as professor and lecturer at
leading universities in the U.S. and abroad.
In 1970, Dr. Maidique co-founded a semiconductor company now accounts for
most of the sales of Analog Devices, Inc. (ADI), a $1.2 billion
manufacturer of integrated circuits. He also served as president and CEO
of Genome Therapeutics, a genetic engineering company, and as a general
partner of Hambrecht & Quist, a venture capital firm. He has consulted and
lectured for major American firms including IBM, Rockwell International,
Honeywell, and Texas Instruments.
Dr. Maidique is the author of numerous articles in academic journals, a
contributing author to ten books, and a co-author of Strategic Management
of Technology and Innovation, a textbook now in its third edition, which
is used at more than 100 colleges and universities. An article he
co-authored, “The Art of HighTechnology Management,” is one of the best
selling articles published in the Sloan Management Review. He is also the
co-author of Energy Future, a New York Times best seller on energy policy.
In 1989, former President George H. W. Bush appointed Dr. Maidique to the
President's Educational Policy Advisory Committee. He also serves on the
boards of National Semiconductor and Carnival Corporation, is Vice
Chairman of the Miami Business Forum, and is past chairman of The Beacon
Council, Miami's economic development authority. In 2000, President-elect
George W. Bush appointed Dr. Maidique to the President’s Education
Assistant Dean of Engineering for Advanced Program Development,
University of Oklahoma
Former Manager, Mars Exploration Program
Shirley is currently Assistant Dean of Engineering for Advanced Program
Development at the University of Oklahoma, where she is participating in
strategic planning and the development of new educational initiatives. She
is also the official Spokesperson for the Mars Millennium Project, an
international, K through 12 educational initiative sponsored by the White
House MillenNium Council, the Department of Education, the National
Endowment for the Arts, the National Aeronautics and Space Administration,
and the J. Paul Getty Trust.
In addition to three honorary doctorates, Ms. Shirley has a BS (University
of Oklahoma) and MS (University of Southern California) in Aerospace
Engineering, and a BA in Journalism (University of Oklahoma). She has over
35 years of experience in the aerospace industry, including more than 25
years in management. Her honors include the NASA Exceptional Leadership
Medal; The American Society Of Mechanical Engineers Holley Award; and
membership in the American Academy of Achievement, the Women In Technology
International Hall Of Fame, and the Oklahoma Aviation and Space Hall Of
Fame. She retired in 1998 from NASA's Jet Propulsion Laboratory where she
was manager of the Mars Exploration Program.
The Mars Exploration Program - which was begun in 1994 with the highly
successful Mars Global Surveyor and Mars Pathfinder missions - is sending
orbiters, landers and/or rovers to Mars in every opportunity (every 26
months) through at least 2005, despite the loss of two missions in 1999.
Prior to becoming manager of the program, Ms. Shirley managed the team
which designed and built "Sojourner Truth,” the Microrover which was
landed by the Mars Pathfinder project on the surface of Mars on July 4,
1997. Sojourner investigated the Martian surface for nearly three months -
more than ten times its expected lifetime. In her 32-year career at JPL
Ms. Shirley's positions included: Project Engineer for the Cassini mission
to Saturn, Manager of Exploration Initiative Studies, Manager of
Automation and Robotics, Manager of JPL's Space Station
Program, Manager of the Mission Design Section, and Project Engineer for
the Mariner 10 mission to Venus and Mercury in 1974.
Between 1990 and 93, as a part-time assignment, she established and led a
NASA-wide Systems Engineering Working Group which developed and documented
a standard systems engineering process for NASA Projects. As an outgrowth
of this, in the summer of 1991 she led another NASA-wide team on
Program/Project Management which developed recommendations subsequently
incorporated into the NASA Management Instruction for project management.
In addition to over 50 technical publications, she has written a book on
Managing Creativity and has developed a class on that subject which is now
offered at and through the University of Oklahoma in a variety of formats.
She continues to be a widely sought-after speaker on subjects including
Mars Exploration and Management, and has appeared in many national
television news programs and documentaries. Broadway Books published her
autobiography, titled Managing Martians, in 1998 and 1999.
Raised in Wynnewood, Oklahoma, Ms. Shirley now lives in Norman, Oklahoma.
She has one daughter, Laura, who is a graduate student in psychology.
OUTSTANDING STUDENT PAPER
The number of students doing
significant research in the area of Engineering and Technology Management was
demonstrated by the 27 nominations received. This made the selection process
difficult, but the following three winners stood out for their contributions.
Science and ‘The Strategy of the Commons'"
Ajay Agrawal, Queen’s University, Boston,
This paper provides a game-theoretic
explanation for the puzzling behavior of large firms (incumbents) who,
while sponsoring university research labs, require all inventions
generated by the sponsored labs be licensed openly on a purely
non-exclusive basis. Under certain conditions, this results in an
intellectual property “commons” with the consequence that no firm has
the incentive to innovate, despite the potential profitability of the
new technology. The strategy of spoiling incentives to innovate by
eliminating exclusive intellectual property rights - the strategy of the
commons - is motivated by a fear of cannibalization and supported by a
credible threat. The author shows that the degree of cannibalization to
which the new technology exposes the old market is responsible for this
market failure and the author characterizes the sub-game perfect
equilibrium in which “the strategy of the commons” is played. Within
this framework welfare implications as well as strategy and policy
issues are also investigated.
| Advisor: Iain
Processes Management Capability Profiles of Machine Manufacturers in
University, Istanbul, Turkey
Co-Authors: A. Nuri Basoglu,
Bogazici University, Turkey
Technology Processes Management
Capability Profiles Model (TPMCPM) integrates normative, strategic, and
operational technology management levels with technology management
subprocesses (identification, selection, acquisition, exploitation,
protection, and abandonment of technology). This research aims to assess
technology management capabilities and draw capability profiles of the
machine manufacturing industry in Turkey.
|Advisor: M. Atilla Oner