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05R0333
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"Forming a Value Network for a Mobile Multiplayer Game"
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Mikko Pynnönen * , Lappeenranta University of Technology, Finland
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Martti Soininen, Lappeenranta University of Technology, Finland
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Kimmo Suojapelto, Lappeenranta University of Technology, Finland
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Petteri Laaksonen, Lappeenranta University of Technology, Finland
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* = Corresponding author
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As the Mobile Internet emerges, firms adjust their strategies to respond the customers’ demand for mobile life style. The convergence of the Internet and mobile communication technologies brings the existing Internet services to mobile customers but also creates a completely new market consisting of undetected business opportunities. Multiplayer games have already turned out to be very successful in the fixed Internet, and the same popularity is, to some extent, expected to move into the mobile Internet. In this paper we study if the value network of a mobile multiplayer game differs from the value network in fixed Internet. A case study research approach has been used to analyze three games. We analyze and compare the value networks of the case games to form an understanding into a possible structure of a mobile multiplayer game value network.
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 Mikko Pynnönen |
Dr. Mikko Pynnönen is Associate Professor at The Faculty of Technology Management and Project Manager at the Technology Business Research Center at Lappeenranta University of Technology, Finland. He holds a D.Sc. (Econ.) degree from Lappeenranta University of Technology. His main research interests include business models and value networks in the ICT industry. He has published several scientific articles on networked business models and customer value in ICT. |
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