Vol.1 - No.1 - Winter 2004
| Book Review |
 By Annabela Gawer and Michael Cusumano Harvard Business School Press; 1st edition (April 29, 2002) ISBN: 1578515149 Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation by Halime Inceler Sarihan Michael Cusumano is Professor of Management at MIT's Sloan School of Management, and his former graduate student Annabelle Gawer, now at INSEAD have written a good book of explaining why Intel in particular dominated its industry in the 1990s. It is based on Gawer's dissertation research, which she completed in January 2000. This book consists of seven chapters and four chapters are devoted to Intel's platform leadership story, where the authors did extensive interviews, but only one chapter for Microsoft and Cisco combined. Authors don't have equal treatment and explanation of all three companies. They analyzed in another shorter chapter "wannabe" leaders like NTTDoCoMo, Palm Inc. and Linux. Anyway combining different companies gives to readers more broad perspective about platform leadership strategies. [More] |
| Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation |
Authors: Annabela Gawer and Michael Cusumano Harvard Business School Press; 1st edition (April 29, 2002) ISBN: 1578515149 by Halime Inceler Sarihan Michael Cusumano is Professor of Management at MIT's Sloan School of Management, and his former graduate student Annabelle Gawer, now at INSEAD have written a good book of explaining why Intel in particular dominated its industry in the 1990s. It is based on Gawer's dissertation research, which she completed in January 2000. [More] |
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