Vol. 2 - No. 1 - Winter 2005
| Book Review |
Book Review: The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability Authors: Marco Iansiti and Roy Levien Publisher: Harvard Business School Press Date Published: 2004 ISBN: 1591393078 by Halime Inceler Sarihan The book’s central theme is business ecosystems, which consist of clusters of networked companies and differentiated industries. At the center of each ecosystem is a so-called keystone business. Marco Iansiti and Roy Levien use biological metaphor to explain how modern business ecosystems work and how companies have used different strategies to achieve success in the modern business ecosystem. [More] |
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