PICMET '01 Awards


PICMET recognizes and honors individuals who have provided leadership in managing technology by establishing a vision, providing a strategic direction, and facilitating the implementation strategies for that vision.
Three awards were given at PICMET ’01: Dr. Modesto A. Maidique will receive it for the academic category, Dr. Donna Shirley for the government category, and Carleton S. Fiorina for the industry category. Brief background information on the 2001 recipients is given below.

Chairman and Chief Executive Officer
Hewlett-Packard Company

Carleton S. (Carly) Fiorina is chairman and chief executive officer of Hewlett-Packard Company. HP is a leading global provider of computing and imaging solutions and services and is focused on making technology and its benefits accessible to all.
Since joining HP in July 1999, Fiorina has led HP’s reinvention as a company that makes the Internet work for businesses and consumers. Under her leadership, HP has returned to its roots of innovation and inventiveness and is focused on delivering the best total customer experience.
Prior to joining HP, Fiorina spent nearly 20 years at AT&T and Lucent Technologies, where she held a number of senior leadership positions in sales and marketing. As president of Lucent’s Global Service Provider Business, she expanded the company’s international business and spearheaded the planning and execution of its initial public offering and subsequent spin-off from AT&T.
Fiorina holds a bachelor’s degree in medieval history and philosophy from Stanford University; a master’s degree in business administration from the Robert H. Smith School of Business at the University of Maryland at College Park, Md.; and a master’s of science degree from MIT’s Sloan School.

President, Florida International University

Modesto A. Maidique is the 4th president of Florida International University (FIU), a member of the State University System of Florida and the fastest growing research university in the United States. The university, known for its strong engineering and business programs, offers more than 200 degree programs from the baccalaureate to the doctoral level and has been cited seven times in U.S. News & World Report's annual ranking of “America's Best Colleges.”
During his tenure at FIU, Dr. Maidique has presided over the establishment of the Schools of Architecture and Law, initiated the football program, and doubled enrollment to over 32,000 students today. In addition, sponsored research has increased more than seven-fold to $58.8 million, while endowment quintupled. In the year 2000, the university achieved the highest research rank given by the Carnegie Foundation for the Advancement of Teaching, and was granted the third Phi Beta Kappa chapter for a public university in Florida.
A graduate of the Department of Electrical Engineering and Computer Science at the Massachusetts Institute of Technology (Ph.D.) and the Harvard Business School (PMD) program, Dr. Maidique has taught at both of his alma maters and at Stanford University. He is a world renowned authority on the management of high technology enterprises. For more than two decades -- for institutions including the White House, Harvard and IBM -- Dr. Maidique has provided counsel on critical management and educational issues impacting our nation.
Throughout his career in both the corporate and academic worlds, Dr. Maidique has been involved with high technology firms in a variety of capacities: as an executive in established and entrepreneurial high technology firms; as a consultant, lecturer, and director for multinational high technology giants; and as professor and lecturer at leading universities in the U.S. and abroad.
In 1970, Dr. Maidique co-founded a semiconductor company now accounts for most of the sales of Analog Devices, Inc. (ADI), a $1.2 billion manufacturer of integrated circuits. He also served as president and CEO of Genome Therapeutics, a genetic engineering company, and as a general partner of Hambrecht & Quist, a venture capital firm. He has consulted and lectured for major American firms including IBM, Rockwell International, Honeywell, and Texas Instruments.
Dr. Maidique is the author of numerous articles in academic journals, a contributing author to ten books, and a co-author of Strategic Management of Technology and Innovation, a textbook now in its third edition, which is used at more than 100 colleges and universities. An article he co-authored, “The Art of HighTechnology Management,” is one of the best selling articles published in the Sloan Management Review. He is also the co-author of Energy Future, a New York Times best seller on energy policy.
In 1989, former President George H. W. Bush appointed Dr. Maidique to the President's Educational Policy Advisory Committee. He also serves on the boards of National Semiconductor and Carnival Corporation, is Vice Chairman of the Miami Business Forum, and is past chairman of The Beacon Council, Miami's economic development authority. In 2000, President-elect George W. Bush appointed Dr. Maidique to the President’s Education Advisory Committee.

Assistant Dean of Engineering for Advanced Program Development,
University of Oklahoma
Former Manager, Mars Exploration Program

Donna Shirley is currently Assistant Dean of Engineering for Advanced Program Development at the University of Oklahoma, where she is participating in strategic planning and the development of new educational initiatives. She is also the official Spokesperson for the Mars Millennium Project, an international, K through 12 educational initiative sponsored by the White House MillenNium Council, the Department of Education, the National Endowment for the Arts, the National Aeronautics and Space Administration, and the J. Paul Getty Trust.
In addition to three honorary doctorates, Ms. Shirley has a BS (University of Oklahoma) and MS (University of Southern California) in Aerospace Engineering, and a BA in Journalism (University of Oklahoma). She has over 35 years of experience in the aerospace industry, including more than 25 years in management. Her honors include the NASA Exceptional Leadership Medal; The American Society Of Mechanical Engineers Holley Award; and membership in the American Academy of Achievement, the Women In Technology International Hall Of Fame, and the Oklahoma Aviation and Space Hall Of Fame. She retired in 1998 from NASA's Jet Propulsion Laboratory where she was manager of the Mars Exploration Program.
The Mars Exploration Program - which was begun in 1994 with the highly successful Mars Global Surveyor and Mars Pathfinder missions - is sending orbiters, landers and/or rovers to Mars in every opportunity (every 26 months) through at least 2005, despite the loss of two missions in 1999. Prior to becoming manager of the program, Ms. Shirley managed the team which designed and built "Sojourner Truth,” the Microrover which was landed by the Mars Pathfinder project on the surface of Mars on July 4, 1997. Sojourner investigated the Martian surface for nearly three months - more than ten times its expected lifetime. In her 32-year career at JPL Ms. Shirley's positions included: Project Engineer for the Cassini mission to Saturn, Manager of Exploration Initiative Studies, Manager of Automation and Robotics, Manager of JPL's Space Station
Program, Manager of the Mission Design Section, and Project Engineer for the Mariner 10 mission to Venus and Mercury in 1974.
Between 1990 and 93, as a part-time assignment, she established and led a NASA-wide Systems Engineering Working Group which developed and documented a standard systems engineering process for NASA Projects. As an outgrowth of this, in the summer of 1991 she led another NASA-wide team on Program/Project Management which developed recommendations subsequently incorporated into the NASA Management Instruction for project management.
In addition to over 50 technical publications, she has written a book on Managing Creativity and has developed a class on that subject which is now offered at and through the University of Oklahoma in a variety of formats. She continues to be a widely sought-after speaker on subjects including Mars Exploration and Management, and has appeared in many national television news programs and documentaries. Broadway Books published her autobiography, titled Managing Martians, in 1998 and 1999.
Raised in Wynnewood, Oklahoma, Ms. Shirley now lives in Norman, Oklahoma. She has one daughter, Laura, who is a graduate student in psychology.



The number of students doing significant research in the area of Engineering and Technology Management was demonstrated by the 27 nominations received. This made the selection process difficult, but the following three winners stood out for their contributions.

"Managing International Technology Alliances: Ballard Power and Fuel Cell Vehicle Development"

Wilma W. Suen, Tufts University, Medford, Massachusetts

Multiparty international strategic alliances are becoming popular vehicles through which firms access resources, share risk, and learn. They are particularly useful in technology-based industries where products are becoming more complex and risk of failure is high. However, firms are profit maximizing actors who may behave opportunistically or defect in order to gain a larger share of the returns.  This paper argues that power and interdependence between members, and between the firm and the alliance are key to determining a member’s capability to act against its partners’ or alliance’s interests.  The more powerful and less dependent the firm, the greater its freedom to act. The case of Ballard’s alliance with DaimlerChrysler and Ford finds that alliances “construct” interdependence to balance the asymmetries in their relationships and tie the firms more closely together.

Advisor: Lee McKnight