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Course | Title | Credits | Location *) |
ETM 347U |
Introduction to Product Design
Dresselhaus, W.
| 4 | PSU |
ETM 506/606 |
Capstone Project
Chosen by student
| 4 | Remote |
ETM 507/607 |
Graduate Seminar
Anderson, T.
| 1 | PSU |
ETM 520/620 |
Management of Engineering and Technology
Daim, T
| 4 | WEST |
ETM 522/622 |
Communication and Team Building
Weber, C.
| 4 | WEST |
ETM 526/626 |
Strategic Management of Technology
Weber, C.
| 4 | West |
ETM 530/630 |
Decision Making
Neshati, R.
| 4 | PSU |
ETM 532/632 |
Technology Forecasting
Daim, T.
| 4 | PSU |
ETM 538/638 |
Decision Support Systems: Data Warehousing
Sagalowicz, D & Freiling, M
| 4 | PSU |
ETM 540 |
Operations Research - IN CLASS
Anderson, T.
| 4 | West |
ETM 547/647 |
New Product Development
Jetter, A.
| 4 | PSU |
ETM 555/655 |
Technology Marketing
Sell, V.
| 4 | PSU |
ETM 556/656 |
User Centered Innovation
Dresselhaus, W.
| 4 | PSU |
ETM 558 |
Engineering Financial Management
Busch, J.
| 4 | West |
ETM 560/660 |
Total Quality Management
Sperry, R
| 4 | ONLINE |
ETM 640 |
Operations Research - ONLINE
Anderson, T.
| 4 | ONLINE |
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ETM 555/655
Technology Marketing
Instructor:
Sell, V.
Location: PSU
Time: Tue 17:30-21:10
This course is designed to introduce students to the special issues faced by managers marketing technological products in markets characterized by rapid environmental change. Topics include an examination of the marketing/engineering/manufacturing interface, product innovation strategies, value-based pricing, buyer behavior and strategic selling, competitive market analysis and positioning, and distribution strategies. Emphasis is placed on strategies for marketing technology products in industrial markets.
Prerequisite:
Graduate Standing
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