PICMET '22 Keynotes


"A Strategic Leadership Perspective on the 4th Industrial Revolution: Personal, Organizational and Societal Implications"

Dr. Robert A. Burgelman, PICMET Fellow, Edmund W. Littlefield Professor of Management of the Stanford University Graduate School of Business, USA

I will address two high level questions: (1) What are the implications if the 4th industrial revolution creates algorithms that autonomously develop new knowledge, not embodied in humans? and (2) How can humans maintain control of algorithms that autonomously develop disembodied new knowledge? To address these two questions I will draw on some of my own frameworks, as well as on social science, poetics, physics and philosophy.

Dr. Robert A. Burgelman

Dr. Robert A. Burgelman is the Edmund W. Littlefield Professor of Management of the Stanford University Graduate School of Business where he has taught since 1981. He obtained a Licenciate degree in Applied Economics from Antwerp University (Belgium), an MA in Sociology and an MPhil and PhD in Management of Organizations from Columbia University, where he studied with a European doctoral fellowship from the Ford Foundation (US) and one from ICM (Belgium). His research has focused on the role of strategy making in firm evolution. In particular, he has studied the strategy-making processes involved in how companies enter into new businesses and exit from existing ones to secure continued adaptation. In 2003, he received an honorary doctorate from the Copenhagen Business School (Denmark) for his contributions to the study of corporate innovation and entrepreneurship. In 2017, he received an honorary doctorate in economics of the University of St. Gallen (Switzerland), as well as the Leadership in Technology Management Award from the Portland International Center for Engineering and Technology Management (PICMET 2017). He is a Fellow of the Strategic Management Society and a Fellow of the Academy of Management. He has been on the faculty of Antwerp University, New York University, Harvard Business School (as a Marvin Bower Fellow), and Cambridge University (as a Visiting Professor of Marketing Strategy and Innovation at the Judge Business School). He has published many articles in leading academic and professional journals, as well as more than 180 case studies of companies and organizations in many different industries. His books include Inside Corporate Innovation: Strategy, Structure, and Managerial Skills (Free Press, 1986); Research of Technological Innovation, Management and Policy (JIA Press, Elsevier; Volume 4, 1989, Volume 5, 1993, Volume 6, 1997, and Volume 7, 2001); Strategy is Destiny: How Strategy-Making Shapes a Company’s Future (Free Press, 2002); Strategic Dynamics: Concepts and Cases (McGraw-Hill, 2006); Strategic Management of Technology and Innovation (5th edition, McGraw-Hill-Irwin, 2009); and Becoming Hewlett Packard: Why Strategic Leadership Matters (Oxford University Press, 2017). He has served as an Associate Editor of the Strategic Entrepreneurship Journal, 2007-2013. He has served as the Executive Director of the Stanford Executive Program (SEP) during 1996-2015, and has taught executive programs and led senior and top management seminars for major companies worldwide. He has also served on boards of directors and boards of advisors of several private companies.




"Innovation Management and Quest for the Smart Society"

Dr. Mel Horwitch, PICMET Fellow, Visiting Scholar, MIT-Sloan School and former University Professor and Dean, Central European University

There is a worldwide quest for the smart society, in which ideally leveraging knowledge successfully deals with societal-scale challenges and promotes human potential and societal well-being.

Achieving the smart society entails more than superior competencies in state-of-art-the-art technology. Other important attributes include professional managerial knowhow, requisite inclusiveness and participation, a broad-based strategic orientation, and continuous upgrading of human talent.

The smart society also requires a comprehensive capability in modern innovation management, which is increasingly multi-faceted and inter-connected. Constituent elements range from entrepreneurial venturing to corporate R&D, with many actors often becoming members of ecosystems. Especially important in achieving the smart society is effective macro-innovation, which refers to involvement and partnering of diverse actors across multiple sectors. This stands in contrast to immediately previous eras when distinct elements of innovation management captured attention (e.g. global R&D and high-tech entrepreneurialism). By the second decade of this century macro-innovation had re-emerged, with government’s role more prominent now because of a frequent demand to mobilize vast resources.

This entire leveraging of a new broad portfolio of innovation-management actions, therefore, now constitutes a critical and required feature of the smart society in confronting such looming challenges as AI, cities, competitiveness, sustainability, security, and health.

Dr. Mel Horwitch

Dr. Mel Horwitch is a Visiting Scholar at the MIT Sloan School of Management. In Budapest, Hungary, he was University Professor at Central European University, CEU Business School Dean, and CEUBS Innovation and Entrepreneurship Project Director. He publishes and teaches extensively on technology strategy, entrepreneurship, and large-scale innovation, most recently concerning analytics/data science and societal challenges. Publications include: Clipped Wings: The American SST Conflict, Technology in the Modern Corporation: A Strategic Perspective (editor and contributor), Energy Future (chapter contributor), and articles in such journals as Management Science, Policy Science, MIT Sloan Management Review, Technology in Society, Journal of Engineering and Technology Management, and Journal of High Technology Management Research, and several cases. At NYU-Poly (now NYU’s Tandon School of Engineering), he was Department Chair, Professor of Technology Management, and Institute for Technology and Enterprise Director. He was Dean of Management and Professor at Theseus Institute (now EDHEC) in Sophia Antipolis, France, and served on the MIT Sloan School and Harvard Business School faculties. He was Visiting Scholar at UCSD’s Rady School, Hitotsubashi University, and London Business School. He earned an AB from Princeton University and MBA and Doctorate from Harvard Business School. He was a US Peace Corps Volunteer in Thailand.




"Applying Digital Technologies to Manage Climate Change"

John R. McDougall, PICMET Fellow, Former President, National Research Council, Canada

Arguably, the most serious challenge confronting the world is the rapid rise in greenhouse gas (GHG) emissions. Scientists, engineers and business people are all challenged to address the global GHG challenge in a major way. To make a significant difference, solutions must be scalable to billions of tonnes or more per annum, require no or very low external conventional energy inputs, and be very cost effective. It must not simply push the problem down the road, thereby creating another issue.

Solutions will likely be found at the forefront of current scientific capability. Pushing the limits of science to address GHG on such a macro scale pushes us toward biological systems which have demonstrated chemical and physical processes that convert GHG inputs (CO2, CH4, NOx, etc.) to useful outputs of various kinds. Biological systems are self-replicating, and under some circumstances demonstrate runaway genetic duplication effects, essentially becoming self-assembling machines at very high rates.

GHG solutions will involve capabilities including biology, synthetic biology, bio-engineering techniques which are enabled, developed and knit together with applications of Digital technologies and machine learning bio-algorithms. This presentation will explore how that may occur.

John R. McDougall

John McDougall has 50 years of experience in 75 countries in the natural resource, IT, manufacturing, consulting, real estate and investment industries as well as research and development and academia. He retired from Canada’s National Research Council after six years as President, a position he accepted after 12 years as CEO of the Alberta Research Council. He was the inaugural Chair in Management for Engineers at the University of Alberta from 1991-97, and he initiated Innoventures Canada Inc. in 2006 to bring together Canada’s leading research and technology organizations providing technology development, demonstration and deployment services as centers of excellence for commercialization and research.

In the private sector, after eight years with a multinational, he managed and founded firms in real estate, investment and development, frontier exploration and logistics, project management, technology development, economics and economic development, financial and business planning, data processing and custom software development and natural gas brokerage. He has also served as an outside director or advisor to several public and private firms.      

John is an active volunteer in business, professional and not-for-profit organizations where holding leadership positions in local, national and international organizations such as The Edmonton Chamber of Commerce and World Trade Centre, Capital Care Foundation, Engineers Canada, St. John’s Ambulance, Eureka and the G8 Heads of Research Organizations. He has also served on dozens of academic and government committees and agencies.      

He has received medals and recognition including the 2015 PICMET award for Leadership in Technology Management, Honorary membership in the Mexican College of Civil Engineers and the Queen’s Jubilee Medal.      




"Do we Need a New Science of Technology and Its Management?"

Dr. Aaron Shenhar, PICMET Fellow, Professor of Project Management and Leadership (Ret.), Rutgers University, CEO and Founder, Technological Leadership Institute, LLC (DLI), USA

Yes, we do! At a time when technology is our most powerful driver of growth, prosperity, and life-improvement, there is still no common definition of what exactly is technology, and no common science for studying it or its management. Needless to say, as humanity is facing growing challenges such as climate change, global health hazards, pollution, and cyber and terror attacks, the need for more extensive management studies only intensifies.

I will claim that society’s mounting challenges today require a multidisciplinary approach for integrating distinct technologies, and management, into a unified field. Technology should be seen as the deliberate pursuit of collective creation, that combines the knowledge and the means for doing it. Technology management science will emerge as an integrative field, dedicated to studying how modern society generates its complex solutions, and to educating future leaders of such efforts. Since technology is built by people and for people, this science will not only involve STEM graduates, but also graduates of the humanities, fine arts, and social sciences, who would study, among other things, the emotional, risk, and ethical sides of technology, while jointly creating a deeper comprehension of humanity’s creative spirits.

Dr. Aaron Shenhar

Dr. Aaron Shenhar is highly regarded as a world-leading expert in technology and project management, innovation, strategy, and leadership. His five academic degrees in engineering and management, including three degrees from Stanford University and two from the Technion in Israel, established a basis for his later contributions to areas of technology, innovation, projects and leadership in technology-based organizations and academia.

He received many industry and educational rewards, among them, “Engineering Manager of the Year,” by IEEE’s Engineering Management Society; the first Project Management Institute (PMI) Research Achievement Award, and the International Project Management Association (IPMA) Research Achievement Award. Dr. Shenhar was also nominated as a PMI Fellow and a Fellow of NASA’s Science Council of Project Management Research.

His diverse career combined leadership roles in business and academia, which influenced many company practices and future studies. In his business career, he managed projects, innovation, and R&D businesses, and later, as executive, he served as Corporate Vice President, and President of the Electronic Systems Division at Rafael, Advanced Defense Systems.

He served in four universities in the US and Israel. With over 150 publications, 6 books, and over 15,000 citations, his writings have influenced project and technology management research and education around the world. His Harvard Business School Press book, "Reinventing Project Management" was selected among the top five best business books of the year.

As consultant to major corporations, such as 3M, Honeywell, AT&T, Trane, Dow Jones & Co., US Army, NASA, NSA, Lockheed Martin, Merck, Intel, Amdocs, Tata, and Israel Aerospace Industry, he established new methodologies for innovation, project and program management, which greatly improved project delivery goals, as well as company business performances.






"Digitalization Mitigates Climate Change and Moves Us to a Sustainable Future"

Dr. Dietmar Theis, Honorary Professor, Technical University of Munich, PICMET Fellow, Germany

Progress in containing the growing risk to the planetary environment – i.e. the uncontrolled increase in anthropogenic global warming – will depend strongly on the deployment of the arsenal of the digital revolution.

Digital technologies play a vital role in accelerating decarbonization efforts with ever-growing impact on cost-effective clean energy technologies. The electricity sector is at the heart of this digital transformation. So far electricity was generated in large power plants, transferred through transmission and distribution networks and flowing one-way to end users in the residential, commercial, industrial and transport sectors. Digitalization is enabling and accelerating the shift towards efficient, renewable, clean energy technologies and a multi-directional, distributed energy system (smart grids).

Digitalization is also transforming road transport, where connectivity and automation (alongside further electrification of mobility) could dramatically reshape the sector. Connectivity also provides a wide range of opportunities to link industrial facilities to their surroundings, thus facilitating the reuse and recycling of materials along value chains. Real-time information on the availability of local waste streams can boost system efficiency. This presentation will try to highlight some essential features of the digital change towards sustainability and point out some of the associated risks.

Dr. Dietmar Theis

Dr. Dietmar Theis is an Honorary Professor at the Technical University of Munich, Faculty of Electrical Engineering, where he has been teaching since 1994. He obtained a Master´s degree (Diploma) in Physics from the Technical University Berlin and a Doctoral degree in Solid State Physics from the same University. For his PhD work he was awarded with the Scheel-Prize of the German Physical Society.

In 1977 Dr. Theis joined Siemens´ Research Laboratories (Corporate Technology) where he worked on optoelectronics, mainly light emitting diodes and flat panel displays, later on power semiconductors. He published more than forty technical research papers. Since 1995 he was responsible for R&D marketing communication, R&D policy and government relations as well as university liaisons. He edited the Siemens´ R&D Journal “Pictures of the Future” and was involved in the company´s technical foresight activities. Dr. Theis was elected as a member of the Engineering Academy of the Czech Republic in 2006 and served as an R&D advisor to the CEO and the Head of the Supervisory Board of Siemens.

In 2008 Dr. Theis has retired from Siemens and now continues his professional life as a consultant to several European Scientific and Engineering Associations and as a university lecturer. He keeps contributing to European Foresight Projects and acts as an R&D advisor to companies. In summer 2019 Dr. Theis was elected a PICMET Fellow.






"The Dynamics of Competition and of the Diffusion of Innovation"

Dr. James M. Utterback, PICMET Fellow, David J. McGrath jr (1959) Professor of Management and Innovation, Emeritus, MIT Sloan School, USA

The purpose of this talk is to briefly review our understanding of the emergence and diffusion of innovation and to provide a new and more nuanced model of diffusion. The point of departure is to abandon the idea that innovation results only in pure competition, or a zero-sum game, between new and established practices. Given evidence from many cases, the authors believe it more likely that at least at the beginning of races between new and older products, processes and services, growth of one will often stimulate growth of the others. We will term this symbiotic competition. Later the interacting technologies may fall into a cyclic state termed predator-prey competition, and finally a zero-sum game of pure competition may ensue.

A main contribution is formulation is a general solution for multi-technology, multi-mode competition. The equations derived can be used to model the interaction of any finite number of technologies where the interaction among any pair can either be pure competition, predator-prey or symbiosis. The model allows determination of the mode and strength of the interactions of competing technologies as they evolve. It includes work with Calie Pistorius (Stellenbosch University) and Erdem Yilmaz (MIT SDM 2017)

Dr. James M. Utterback

Dr. James M. Utterback Jim Utterback holds degrees in Engineering from Northwestern and his PhD (1969) in Management from MIT. He joined MIT in 1974 and the School of Engineering faculty in 1979. In 2001 he was named David J. McGrath jr (1959) Professor of Management and Innovation at MIT Sloan. Jim has made foundational contributions to the systematic study of entrepreneurship and innovation. His book, Mastering the Dynamics of Innovation (1994), examined the creative and destructive effects of technological change on the life of firms and industries. Jim was elected a foreign member of the Royal Swedish Academy of Engineering Sciences (IVA) in 1999, a fellow of Clare Hall at Cambridge University in 2007, of the AAAS in 2013, and of PICMET in 2021. He holds honorary degrees from Chalmers and KULeuven.





















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