continues to be a dominant force in society, innovation is gaining increasing
importance in developing and maintaining competitive advantage. Those who
are able to create new ideas, develop new technologies and harness the
capabilities generated by those technologies are setting the standards and
leading the way for the rest of the world. Global leadership in every field
is shifting toward innovative use and effective management of technology.
The key to leadership is resting in the management of the process of
nurturing creative ideas, creating new technologies, developing new products
and commercializing them in existing and new markets. In short, the
technology-driven world is being defined by the way innovation is managed.
Innovation management will be the critical challenge in the years to come.
Those who succeed in it will be the emerging leaders in the
technology-driven world; those who fail will cease to exist. Recognizing
this enormous challenge, PICMET ’04 takes a bold step and examines
innovation management in the technology-driven world.