PICMET '06 Tutorials


Sunday, July 09; 10:30 to 12:00, TROY

Speaker: Elliot A. Fishman, Stevens Institute of Technology, USA.  

The author was tasked to design a course dealing with the topics of technology commercialization and university-to-industry technology transfer. Through lectures, readings and critical class discussion, we explored technology transfer from an interdisciplinary approach. The following topics were considered: economics of property rights and negotiation of intellectual assets; evolution of patent policies of universities and states; marketability of patents and factors affecting quality of IP; economics of technology transfers and appropriation of IP; serendipitous Discovery and Accidental Invention; university-industry nexus on spin-offs, start-ups and patent licenses.

The purpose of this tutorial is to review the literature covered in the course and the pedagogical conclusions from the first semester it was taught at our School of Technology Management. A bibliography will be handed out at the conference as findings on the suitability of various readings are discussed.

Dr. Elliot A. Fishman is Industry Associate Professor at Stevens Institute of Technology, Howe School of Technology Management, in Hoboken, New Jersey. He teaches technology licensing, commercialization, and finance. His research focuses on economics of commercializing early-stage technology and the valuation and management of intellectual property. In addition to his academic role, he is founding member of Astrina Capital, LLC, a consulting firm that provides financial advisory and valuation services for public and private equity transactions.
Previously, he managed the New York office of Advantage Capital Partners, a venture capital partnership managing over $440 million in assets. Prior thereto, he served as part of the pre-IPO management team of Doubleclick, Inc. and from the ground floor helped build the company to its spectacular growth. At earlier stages in his career, he worked as a technology transfer manager (for the University of Pennsylvania), as an executive for a technology transfer incubator (Technology Management & Funding, LP), and as an electrical engineer (for Amdahl Inc. and National Semiconductor Corporation). Dr. Fishman holds a Ph.D. from the University of Pennsylvania, an MBA from the Wharton School and a BSEE from Duke University.

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Sunday, July 09; 15:00 to 16:30, TROY

Speaker: Mary Doyle, Intel Corporation, USA.

Disruptive technologies, changing global socioeconomic conditions, increasingly sophisticated customers-these things are driving a new approach to innovation and design at Intel and throughout the industry. The new world is a world where emerging markets outpace the growth of other markets, where the rate of innovation makes possible uses of computing that have never before been imagined, and where solutions delivered to customers are increasingly complex. Addressing these trends demands:

  • A user-centered platform-oriented approach where platforms are designed from the outside in and that comprehend everything from microprocessors to communications infrastructure to the application software needed to deliver a complete end user experience.
  • A focus on user experiences that haven't even been imagined by understanding early on what people value and what experiences are possible through new emerging technologies, and working with end users and the ecosystem to create a joint vision of these unprecedented new uses.
  • Expansive ecosystem collaboration initiatives to enable the best ideas and technologies to emerge and to be brought to market as cohesive solutions.
This presentation will describe Intel's approach to innovation and how a user-driven, collaborative approach will drive the future of computing.

Mary Doyle is director of the Corporate Platform Office at Intel Corporation. She is responsible for driving the transformation of Intel to a platform-oriented company, with specific focus on organizational change, platform management processes and metrics. She is also responsible for driving an end user value-based approach to Intel's platform design and development. Doyle first joined Intel in 1999 as manager of strategic solution alliances with Original Equipment Manufacturers (OEMs). Specifically, she owned the strategic solution alliances with Compaq and HP. She then managed the Retail and Healthcare market segment groups and owned the operational implementation of the vertical market strategy across all market segments. Her next position was in Intel Corporation's Enterprise group as director of Intel's Itanium solutions initiative, chartered to ensure the delivery of Itanium-based solutions and software through strategic alliances with original equipment manufacturers (OEMs) and independent software vendors (ISVs).
Prior to joining Intel, Doyle was the director of Vertical Market Business Operations and Strategy for Compaq Corporation. She also held the positions of director of Corporate & Brand Strategy and Product Line Manager for the Alpha mid-range and low-end servers for Digital Equipment Corporation.

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Sunday, July 09; 17:00 to 18:30, EPHESUS

Speakers: Sirin Elci, Technology Management Association, Turkey.
Ihsan Karatayli, Technology Management Association, Turkey.
Lale Tomruk Gumusluoglu, Bilkent University, Turkey.

In Turkey, the importance of innovation and innovation-based entrepreneurship is not well understood by related actors including firms, academia, policy-makers and implementers, and society in general. There are limited efforts for raising awareness on and increasing investments in innovation. This leads to weak economic performance which, in turn, negatively affects the society in many respects.

As an important consequence of this problem, the unemployment rates are very high among educated young people (38.5 percent of university graduates between 20-24 years of age are unemployed).

Changing this situation requires a change of culture. The most important target groups for such a cultural change are children, university students, teachers and enterprises. For this reason, the Technology Management Association started a project in partnership with the Turkish Informatics Foundation, METUTECH, Referans, the Technopolis-Group and the International Society for Professional Innovation Management. The project is an award winner of the World Bank's Turkey 2005 Development Marketplace Competition.

Project Ekin, whose pilot phase has been implemented since July 2005, has been a success, and the main goal of "integrating innovation and innovative entrepreneurship in the national education curricula" has been achieved as a result of the cooperation of the project team with the Ministry of National Education.


Sirin Elci is the President of Technology Management Association and the project manager of Project Ekin. She works as a consultant in the field of research, technology development and innovation (RTDI), where she has more than 10 years of experience. Prior to working as a consultant, she worked as a manager for the Technology Development Foundation of Turkey, where she mainly dealt with the design, implementation, and monitoring and evaluation of the programs for supporting industrial RTDI. She holds the M.S. degree in Science and Technology Policy Studies from the Middle East Technical University and Associate of Science in Management and Business Administration from the American Management and Business Administration Institute.
Currently, Ms. Elci works as a consultant in local and international projects of various institutions, including the World Bank and European Commission, and is an Associate of the Technopolis-Group. She also actively takes part in a number of international and national networks and task forces on RTDI and is a member of the International Association for Management of Technology (IAMOT) and the International Society for Professional Innovation Management (ISPIM). She is a registered expert of the International Network of SMEs (INSME) and runs a web site she initiated for raising awareness on innovation in Turkey (www.focusinnovation.net). She also acts as the country correspondent in two major RTDI initiatives of the European Union, European Trend Chart on Innovation and ERAWATCH.


Ihsan Karatayli is a member of the Technology Management Association and is the coordinator of Project Ekin, where he is mainly responsible for the implementation of the project in a less developed region of Turkey. He started his professional life at the Technology Development Foundation of Turkey in 1998 as a technical expert in the Technology Development Projects Group. His primary duties were providing necessary assistance to Turkish industrial companies, mainly SMEs, in the design and management of their technology development and innovation projects which are supported by TTGV, and the proactive promotion of technology development and innovation in the industry.
Mr. Karatayli currently works as a project engineer in TEMSA, a leading bus and coach producer in Turkey, in the product development department. Among his duties are coordination of integrated projects between the company, universities and R&D centers; preparation of R&D support applications of technology development and innovation projects; cost/feasibility analysis of projects; and management of IPR and technology roadmapping. He holds a B.S. in Mechanical Engineering from the Middle East Technical University.


Dr. Lale Tomruk Gumusluoglu is a board member of the Technology Management Association and the coordinator of university relations in Project Ekin. She is a member of the Faculty of Business Administration at Bilkent University, where she lectures on Innovation Management, International Business and Business Strategy courses to fourth-year students. She worked as a coordinator of the "e-mail debate project" between Bilkent University and the University of Rhode Island. She graduated from Middle East Technical University's Management Department and holds an MBA degree from Bilkent University. She recently received her Ph.D. from the Organization and Management Department of Hacettepe University and wrote "The Effectiveness of Transformational Leadership on F ollowers' Creativity and Organizational Innovation: An Empirical Study in Turkish Software Development Sector" as her dissertation.
As a board member of the Anatolian Strategic Research Foundation (ASRF), she participated in and edited many international conferences such as "Local Administrations and Privatization," "Development of Political Code of Ethics" and "Intra-Party Democracy." She worked in a World Bank project on "Women's Entrepreneurship in Turkey" and then studied entrepreneurship in Turkey and Europe. Currently, her academic interests are entrepreneurship, technological innovation and leadership.

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Thursday, July 13; 10:30 to 12:00, TYANA-1

Speaker: Erol Lengerli, Audit and Risk Advisory Services, Turkey.

IT governance is the basic approach to create a manageable IT environment to be managed by the IT managers. In short, IT governance is creating the environment so that within this environment IT managers will be able to manage their departments. Since governance is mainly the strategic approach to the enterprise's objectives, how should we set the role of IT to be in line with business objectives and get its own role within companies' broad strategic approach? To be able to dedicate a reasonable role to IT, the IT governance should exist and IT management should follow the strategy and objectives set by IT governance.

In addition, "Auditing IT," or "IT Audit" in other words, is tightly coupled to IT governance. Any governance should be auditable, and any IT governance should also be in line with business strategy and objectives defined/set by business governance as well. That is why IT governance and IT Audit plays crucial roles within the company's strategy and objectives.


Erol Lengerli is an Information Risk Management Partner (IRM) for KPMG Turkey. Prior to his current position, he was an IT consultant and instructor of Host and Networking Technologies Scenarios courses at Sabanci University and Bahcesehir University. He also worked for 17 years at IBM as a systems engineer and as a specialist for networking and systems integration at IBM International Technical Support Organization. Mr. Lengerli holds a B.S. degree in Industrial Engineering from Bogazici University, Istanbul, Turkey.

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Thursday, July 13; 15:00 to 16:30, TYANA-1

Speakers: Alptekin Erkollar, University of Applied Sciences ETCOP, Austria.
Birgit Oberer, UPC Ltd., Austria.

eGovernment includes all governmental measures at all levels for qualitative improvements in citizen's different spheres of life, improvements for businesses and for optimization of business processes within the administration itself. This tutorial gives an overview about how to improve processes within governmental authorities and how to improve processes between government, businesses and citizens.


Prof. Dr. Alptekin Erkollar is head of the Department of Business Organization and Business Informatics, eLearning Competence Center, at the University of Applied Sciences Wiener Neustadt, Austria. He is also CEO of ETCOP Education Training Consulting Organization and Process Management Europe.
He has over 15 years of experience in the area of academic education (e.g. University of Central Florida UCF/USA, University of Klagenfurt/Austria, University of Applied Sciences Joanneum Graz/Austria, University of Applied Sciences WN/Austria, University of Applied Sciences Liechtenstein/Liechtenstein, and University of Applied Sciences Nuremberg/Germany). Dr. Erkollar has several books in the areas of eCommerce, eGovernment, project management and software reference models. He has over 170 papers published in various international publications.


Birgit J. Oberer is a CPM at UPC Ltd., Austria, and Chief Process Manager at ETCOP Education-Training-Consulting-Organization and Process Management, Europe. She has over 10 years of experience in the area of academic education (e.g. University of Applied Sciences Joanneum, University of Klagenfurt, Austria and University of Applied Sciences Wiener Neustadt, Austria). She has authored several books in the area of eGovernment, eCommerce and production management; contributed to American textbooks in the area of information technology and economics; and published over 70 papers in international publications.

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