PICMET '05 Workshops
Sunday, July 31, 2005
08:30 am - 12:30 pm
WS-1: "Collaboration + Creativity + Learning = Competence Advantage"
Speaker: Michael Beyerlein, Ph.D., University of North Texas and Jill Nemiro, Ph.D., California State Polytechnic University, Pomona

Contemporary organizations need to be designed and have leaders to guide them that are able to "melt away the boundaries" between the various disciplines in technology management to build innovation capability, and as a result a competitive advantage. Innovation depends on sharing knowledge, ideas, and focus. A competitive advantage results from an organization emphasizing and supporting collaboration, creativity and continuous learning. In this workshop, you will learn how your organization can excel in these processes by working through eight key components including -- Mapping out Design, Crafting Culture, Selecting Resources, Establishing Norms, Understanding and Implementing Work Processes, Defining and Gaining Acceptance for New Roles for Leaders, Planning for Employee Empowerment, and Aligning Support Systems. We will work with a series of practical tools to assess and begin to build or strengthen the key components in your organization. Designing organizations and developing leaders that encourage and support collaboration, creativity, and learning are crucial if we are to pull together the myriad of specialties that need to interact in the complex world of technology management today.


Michael Beyerlein is Director of the Center for the Study of Work Teams (www.workteams.unt.edu) and Professor of Industrial/Organizational Psychology at the University of North Texas. His research interests include all aspects of collaborative work systems, organization transformation, work stress, creativity/innovation, knowledge management and the learning organization, and complex adaptive systems. He has published in a number of research journals and has been a member of the editorial boards for TEAM Magazine, Team Performance Management Journal, and Quality Management Journal. Currently, he is senior editor of the JAI Press/Elsevier annual series of books Advances in Interdisciplinary Studies of Work Teams and the new series of books for Jossey-Bass Pfeiffer on collaborative work systems. His latest books include:

  • Beyond Teams: Building the Collaborative Organization
  • The Collaborative Work Systems Fieldbook
  • The Strategic Journey to Collaborative Work Systems: An Implementation Guide
He has been involved in change projects at the Center for the Study of Work Team with such companies as Boeing, Shell, NCH, AMD, Westinghouse, and Xerox and with government agencies such as Veterans Affairs, DCMAO, EPA, and the City of Denton.


Jill Nemiro is an Associate Professor in the Psychology and Sociology Department at California State Polytechnic University, Pomona. She recently authored Creativity in Virtual Teams: Key Componenets for Success (Pfeiffer, 2004) and co-edited The Collaborative Work Systems Fieldbook: Strategies, Tools, and Techniques (Jossey-Bass/Pfeiffer, 2003). Professionally, Jill worked for twenty years on many teams (both virtual and co-located) in the entertainment industry, as a film and videotape ediotr. She has also worked as a consultant in creativity training, instructional design, and program development and evaluation. Dr. Nemiro received her Ph.D. in Organizational Psychology from Claremont Graduate University. She may be contacted at jenemiro@csupomona.edu.

WS-2: "Scanning New Technologies for Strategic Opportunities"
Speaker:Rias J. van Wyk, Ph.D., Director of Technoscan Centre, Minneapolis, Minnesota

This workshop shows participants how to find growth opportunities in new technologies. It describes procedures for strategic technology scanning and aligning overall strategy with technological threats and opportunities. It illustrates the use of TECHNOSCAN(R) - an explorer's map of the future technological landscape. The workshop is highly interactive and is based on real life examples and case studies. It has a successful track record of over ten years.


Prof. Rias J. van Wyk, the Director of Technoscan Centre, Minneapolis, Minnesota, is the leading authority on strategic technology analysis (STA). He is a former Director of the Management of Technology (MOT) program, University of Minnesota. He has over twenty years of international experience as executive educator, corporate director, management consultant and public speaker. He is a graduate of Harvard University focusing on science, technology and public policy. He is the author of a pioneering text; Technology: A Unifying Code. The University of Minnesota has recognized his work by creating the Rias van Wyk Foresight Award.

1:30 pm - 5:30 pm
WS-3: "Leading High-Performing Technology Project Teams"
Speaker: Hans J. Thamhain, NPDP, PMP, Ph.D.; Bentley College

In technology-intensive project environments, innovation and creativity is crucial for success. This workshop will analyze the factors that drive project team performance, such as commitment, cross-functional communications, and the ability to deal with risk, conflict and mutual trust. We will discuss the drivers and barriers for organizing and managing high-performing technology teams, and the criteria for effective team leadership in today's ultra-competitive world of business.


Hans J. Thamhain specializes in technology-based project management. He is a Professor of Management, and Director of Project Management Programs at Bentley College, Boston. His management experience includes twenty years of management with high-technology companies: GTE/Verizon, General Electric and ITT. Dr. Thamhain has written over seventy research papers and five professional reference books in project and technology management. He received the Distinguished Contribution Award from the Project Management Institute in 1998 and the IEEE Engineering Manager of the Year 2000 Award. He is certified as NPDP, and PMP, and profiled in Marquis Who's Who in America

WS-4: "The Entrepreneurial System"
Speaker: Burton Dean, Ph.D., College of Business, San Jose State University

The purpose of this workshop is to enable researchers to conduct systematic research on entrepreneurship and related areas. The Entrepreneurial System (ES) is composed of those subsystems that include the high tech startup firm, and all of the other components that impact on and that are necessary for success of the startup firm. External forces that affect the ES are also analyzed.

Although this research is built on West Churchman's statement, "We must understand the aspects of the entire system before we can create improvements in sectors of the system," modern concepts in Systems Thinking are utilized in investigating the ES.

The main objectives of the workshop are the following:

  1. To establish the concept of the Entrepreneurial System (ES).
  2. To apply the ES concept to several high technology areas.
  3. To identify the critical factors that affect the successful creation and growth of a high technology startup firm.
  4. To discuss some of the recent systemic problems in entrepreneurship, using the ES approach.
  5. To provide Workshop participants the opportunity to discuss their research from an ES perspective.


Burton Dean is known for his contributions to the fields of operations research, project management, and R&D/Technology Management. His current research on the Entrepreneurial System is an outgrowth of his Silicon Valley experiences as the founder/director of the Silicon Valley Center for Entrepreneurship and the founder/director of the Entrepreneurial Society. Currently he is serving on the Advisory Boards of the Environmental Business Cluster and Yakima Filters, Inc., and has co-founded Pyramid Technology,Inc. and Com Share, Ltd. He is the author/editor of six books, and has published more than 30 chapters and 120 papers.

WS-5: "Designing A Best-Practice Investment Portfolio Management Process To Boost Profitable Growth at Hewlett-Packard (HP)"
Speaker:Michael Menke, Ph.D., Product Process organization, Global Operations & IT, Hewlett-Packard

HP has made a number of major changes over the past five years and weathered a high-tech recession. HP has also successfully streamlined the business design and scope, merged with Compaq to achieve scale and cost leadership, and vigorously pursued a strategy of high-tech, low cost and best customer experience. So why isn't HP stock higher? The answer is: HP must restore its long-standing growth record.

This workshop will cover all elements of designing a best practice investment porfolio management process to boost growth. Specific topics include extensive benchmarking of industry best practices, mapping those against the current state and desired state, and designing a multi-level, end-to-end strategic portfolio process to align resource allocation from corporate strategy and goals through the major business units and their key initiatives down to the R&D, marketing, operations and new business creation projects that execute the strategy. The impact of culture, organization, business process, performance management, metrics and people wil also be discussed using the Total Innovation Management framework.


Dr. Michael Menke is a business and technology strategy consultant for HP. He advises working teams at all levels and in all segments of HP on strategy development, decision making, risk analysis, portfolio management and new business creation. Before joining HP he was a founding partner of Strategic Decisions Group, a consultancy where many of the portfolio management approaches in use today by leading companies were initially developed. At SDG he consulted with Alcoa, Bayer, CIBA-Geigy, DuPont, Exxon, Ford, Kodak, Lilly, Mitsubishi, Pfizer et al. on strategy, major decisions and/or portfolio management. He has also been an invited speaker at dozens of international conferences on these topics.