PICMET '22 Tutorials


Beyond Business Analytics: The Special Case of Technology Management

Dr. Elie Geisler, Distinguished Professor Emeritus, Illinois Institute of Technology, USA

This tutorial is designed to explore the impact of the notion of beyond business analytics on the field of technology management. The notion of Beyond Business Analytics is a complex concept which is composed of two complementary parts, one quantitative and the other cognitive. The first part is the quantity in the space of Analytics which includes the description of the phenomenon or the notion. The second is the meaning of this quantity to the decision-maker. Analytics is thus the data, whereas beyond analytics is the meaning of the data to the decision maker. This meaning of the data is now extended to the field of technology management. Decisions made in this field will benefit from beyond business analytics. For example, decisions such as “make or buy” technology will be made after an analysis by using the notion of beyond business analytics. The implications for the analysis of ‘Big Data” are discussed. Finally, the use of beyond business analytics is also analyzed by the benefits this notion offers the decision-maker.

Dr. Elie Geisler

Dr. Elie Geisler is distinguished professor emeritus of business at the Stuart School of Business of the Illinois Institute of Technology. He received his doctorate in organizational behavior from the Kellogg School of Business at Northwestern University. Professor Geisler is the author of over 180 papers and presentations to learned societies, and 14 books in the areas of management and metrics of technology and innovation; management of medical technologies and knowledge management. His current research focuses, on the genesis, progress, metrics and evolution of knowledge. He is also working on “Beyond Business Analytics”, a notion consisting of a theoretical space which he developed, between the data collection and analysis (analytics) and the creation of meaning of such data to the decision-maker. He is the recipient of multiple awards, among them: The Medal of Excellence and the title of Fellow award given by PICMET; Honorary Member of the Society of the Advancement of Management of the American Management Association; Research assistantship award from NASA; Blue Key National Honor Fraternity Award; Meritorious Service Award of INFORMS; member of Beta Gamma Sigma Honor Society.






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