PICMET '04 Plenaries
Plenary sessions are schedule from 09:00 to 10:30 daily, starting on Sunday, August 1, 2004. They will be held in the Ballroom of Ritz-Carlton Hotel, Seoul

Keynote speeches are presented at the plenaries as listed below:


Plenary - 1: Sunday, August 1, 2004


Dr. Timothy Anderson, Dept. of Engineering and Technology Management, Portland State University, USA




"From Fast Follower to Innovation Leader : Next Generation Innovation Model of Korea"


Speaker: Youngrak Choi, Science & Technology Policy Institute, Korea


There is no doubt that Korea has been successful with its fast follower strategy based on learning skills and manufacturing technology. Korea has shown remarkable successes in the areas such as automobiles, memory chips, CDMA and so on. However, the follower strategy would not work well where the capability of architecture-design is the most critical competitive factor in the world market. Now, the important sources of value are fundamental technologies, parts and materials, and S/W. As Korea wants to move forward, it seeks to establish a next-generation innovation model for the new growth. To realize the innovation-driven growth, it is essential for Korea to lead the world market by creating and utilizing fundamental technologies, leading global standards, making high value-added products, and participating at global sourcing system. In order to make these things happen in current Korean innovation environment, it has to develop world-class manpower, to have more innovative SMEs, and to establish innovative cross-teams among industry, academia, research institutes. The emphases of new model will be: from production/process technology to architecture-design capability, from skilled manpower to creative manpower, and from the promotion of R&D actors to innovative cross-teams. After all, it has to have self-changing dynamics and adapt itself for the changing global innovation system.


Dr. Youngrak Choi is the president of STEPI (Science & Technology Policy Institute) in S. Korea. He is the President of the Korean Society for Technology Management & Economics, and a member of the Presidential Advisory Council for Science & Technology.


"Positive Relationship Between Public and Private R&D Expenditures of Korean Manufacturing"


Speaker: Hwan-Eik Cho, KOTEF, Korea


The recent trend in Korean R&D is that both private and public sector have extended their R&D investments to achieve national income of $ 20,000. The Korean manufacturing industry has invested 2.51% of their sales on R&D and made innovation of the product and process. According to the latest survey of KOTEF, about 16.1% of the total R&D expenditures among surveyed firms are covered with the public R&D fund, which has various positive effects on the private sector : i) it has induced an increase in the R&D investment of the private sector; ii) the government R&D expenditure is analyzed to have the positive effect on the private R&D expenditure, rather than the crowding-out effect; iii) furthermore, public R&D expenditure has the positive effect on the technology accumulation, employment, and reduction of R&D process.



In 2002, Mr. Cho, as the President, began representing Korea Industrial Technology Foundation(KOTEF), which is a public service organization to help establishing networks and upgrading the existing relationship among industrial, economic and technological organizations throughout Korea. He had been working at the Ministry of Commerce, Industry and Energy (MOCIE) for 28 years. Throughout his government career as Deputy Minister of Industry and Technology of MOCIE, he had planned and implemented various industrial technology policies at national level and contributed to the development of modern Korean industries. He also maintains a wide international human network in the field of industrial technology policy. Now, he has been working to utilize his past experiences in forging and strengthening international cooperation with overseas organizations in S&T field.


Plenary - 2: Monday, August 2, 2004

Chair: Dr. Kwan Rim, Chairman, SAIT (Samsung Advanced Institute of Technology)


Dr. Kwan Rim is the Chairman of Samsung Advanced Institute of Technology (SAIT), the central research laboratory of the Samsung Group. He received his M.S. in Mechanical Engineering in 1958 and Ph.D. in Theoretical and Applied Mechanics in 1960, both from Northwestern University in the USA.
In 1960 he joined the Department of Mechanics and Hydraulics of the University of Iowa and was an engineering faculty member there until 1995. At the University of Iowa he was Chairman of the Department of Mechanics and Hydraulics (1971-74), Associate Dean of Engineering (1974-79), Chairman of the Division of Materials Engineering (1978-84), and Chairman of the Department of Biomedical Engineering (1984-90). He is the founder of the Biomedical Engineering Program at Iowa as well as the Iowa Institute of Biomedical Engineering.
Dr. Rim held the U.S. National Science Foundation’s SEED (Scientists and Engineers for Economic Development) Professorship in 1976-77, served as the President of the Korea Advanced Institute of Science and Technology (KAIST) from 1982 to 1984, and as a visiting professor in Japan in 1992. He has also served on the boards of directors of numerous educational and research institutes. He was the 1992 recipient of the Outstanding Biomedical Engineering Educator Award from the American Society for Engineering Education. He also served on the President’s Council on Science and Technology of the Republic of Korea.

"The Technology Revolution and Management: Digital Convergence, Now and the Future"

Speaker: Jong-Yong Yun, Samsung Electronics Co., Ltd. 


Mr Yun joined the Samsung Group in 1966 and has worked in Samsung Electronics Co., Ltd since 1969. He has served in key managerial positions in various departments from the TV Business Division to Research & Development. He became Vice President of the Electronics Group in 1988 and has also held the positions of President and CEO of Samsung Electro-Mechanics, Samsung Display Devices and Samsung Japan Headquarters. He assumed his current position of Vice Chairman and CEO of Samsung Electronics in 1996. Mr Yun is aiming to accomplish the vision of becoming “The Leader in Digital Convergence Revolution”. His focus is in implementing structural reform, management innovation and improving supply chain management and quality. The many reforms already implemented have made Samsung financially stronger, more competitive and the company was able to maintain its profit levels and share price even during the recent Asian economic downturn. For his efforts Mr Yun was named Asia’s 1999 Businessman of the Year by Fortune Magazine and The Top 17 Managers of the year by Business Week in 2004. Mr Yun has received numerous managerial awards including the 1992 Gold Medal for Contribution to Industry from the Korean government and the Korean Management Association’s Most Successful Manager of the Year award in 1999. In 1998 he received the Outstanding Achievement in Management Award from the Institute of Industrial Engineers in Atlanta, USA. Mr Yun holds a Bachelor of Arts in Electronics from Seoul National University and is a graduate of the Sloan School Senior Executive Course from Massachusetts Institute of Technology in the USA. He is also Chairman of the National Academy of Engineering of Korea and Chairman of The Federation of Korean Information Industries.  


"Technology Driven Business Creation - From the Study at JATES and the Cases at Sony"

Speaker: Seiichi Watanabe, Sony Corporation, Japan



Plenary - 3: Tuesday, August 3, 2004


Dr. Gunnar Hambraeus, Chairman Scandinavia-Japan Sasakawa Foundation, and former chairman, Royal Academy of Engineering Science, Sweden


Dr. Gunnar Hambreaus was born in 1919. He got MSc. from Uppsala University, M.Eng. S from Royal Institute of Technology in Stockholm and Dr.Eng.S, hon. from Chalmers Technical University in Gothenburg. He served as secretary in the Swedish Technical Research Council from 1946 to 1953, as editor in chief of the leading technical periodical in Sweden (Teknisk Tidskrift) from 1953 to 1970 and later as the president of Swedich Technical Press AB and finally as president and later chairman of the Royal Swedish Academy of Engineering Sciences from 1971 to 1985. He worked for Swedish industry as member and in some cases chairman in the Board of Directors of some 20 leading Swedish companies e.g Volvo, Bofors, Pharmacia, Hasselblad and others. Presently Dr. Hambreaus chairs the Scandinavia-Japan Sasakawa Foundation and the Sweden-Algeria Mixed Commission as well as some Price Juries. As a member of the Swedish Royal Academy of Science he takes part in the election of Nobel Laureates in Physics, Chemistry and Economics. He is member of many learned societies and academies inside and outside Sweden. He is proud to carry decorations from the Swedish King and his Parliament as well as orders from Sweden, France, Germany, Japan, Spain and Australia.


"Oriental Philosophy, Aesthetics and Science and Technological Innovation"


Speaker: Chun-Yen Chang, National Chiao Tung University, Taiwan

  There is a huge cultural divide between the East and the West. However, around 500 B.C., both regions created many brilliant works of philosophy, art and literature.

Now, after more than 2500 years, the developments of science and technology in the East and the West are also deeply divided. In this presentation, the cultural factors accounting for the different paths of scientific and technological development in the two regions will be explained. Greater emphasis will be given to the cultural context of the East.

Looking ahead, we can see that a Renaissance made possible by merging Eastern and Western cultures is essential for the future of the 21st Century. To create an open, liberal, innovative university environment is therefore indispensable for building a unique culture conducive to scientific and technological innovation, a new kind of oriental society cultivated by an aesthetic, creative education system in the universities.

Finally, using NCTU as a prime example, this presentation will demonstrate how our universities can effectively promote such a new culture and help advance science and technology in the 21st century.


Dr. Chun-Yen Chang is the President of National Chiao Tung University in Taiwan. He received his BSEE degree from the National Chenk Kung University (NCKU), and MS and Ph.D. degrees from the National Chiao Tung University (NCTU). Prior to his current position, he served as a research fellow at Bell Labs, a professor at NCKU, the dean of research, dean of engineering and dean of Electrical Engineering and Computer Science at NCTU. He also was the founding Director of National Nano-Device Labs in Taiwan. In addition to his presidency at NCTU, Dr. Chang holds several other positions and affiliations including Foreign Associate of the U.S. National Academy of Engineering, member of Academia Sinica of the Republic of China, National Chair Professor, National Policy Advisor to the Office of the President of the Republic of China, and Science and Technology Advisor to the Executive Yuan of the Republic of China. Dr. Chang started his research on semiconductors in 1960, and established the first Semiconductor Research Center in the R.O.C. in 1964. Later, he also established the National Nano-Device Research Laboratory for leading-edge research on nano devices. His research in semiconductor devices and key inventions have made significant contributions to the field. Among his major inventions are the method of low pressure MOCVD using triethyl Gallium, Zn incorporation, boron penetration and nitridation in silicon dioxide, and modulation doped-based transistor. Dr. Chang has received 26 patents in the U.S. and in Taiwan and has published over 300 papers. He is the author of the book Made by Taiwan, promoting the idea of innovation and creativity for the future of Taiwan as a world leader in technology 

  "Key European Policies for Innovation in the Knowledge Economy: An Overview"
  Speaker: Rosalie Zobel, European Commission, Belgium

Innovation is the cornerstone of the Lisbon strategy, which was formulated by Europe's leaders in March 2000. Since then the European Commission has launched its 6th Framework Programme for research with an ambitious goal to create a single market for research in Europe. It has published a Green Paper on entrepreneurship and has also launched a debate on ways and means to increase research spending in Europe to 3% of GDP from its current level of near 2%.

The recent Commission proposal for innovation policy is based on the "multidimensional view" of innovation. Besides research as a key driver for innovation and the need for higher spending on R&D, new ways of organising work and new concepts in design and marketing are key factors. Innovation policy must also provide the skills and develop the motivation for entrepreneurialism. And it needs to have an impact on the immediate operating environments of businesses. The large size of the public sector in Europe's economy is a further distinguishing feature. Under its eEurope policy framework, the EU aims to help public authorities provide services online. The enlarged Union with ten new member countries joining in May 2004 is a major and quite unique challenge. The acceding countries have shown a remarkable capacity to transform their economies, and this is a good sign that they will contribute to a more innovative European Union.

The paper analyses what innovation could mean in the context of the knowledge economy and society, it draws attention to several factors that have an influence on innovation, in addition to research. And it also maps out the "new deal" for innovation policy, including concrete proposals made so far, to turn Europe's diversity into a powerful impetus for innovation and economic growth.



Rosalie A. Zobel was born in England. She received a bachelor's degree in physics from Nottingham University, UK, in 1964, and a PhD in radiation physics from London University in 1967. She started her career in the Information Technology industry in ICL in 1967, and later held positions as a systems engineer in CERN (Centre Européen pour la Recherche Nucléaire), Geneva, Switzerland, the Atomic Energy Research Establishment, Harwell, UK, and the Max-Planck Institut für Plasmaphysik, Garching, Germany. At the latter she became operations manager of the first CRAY Supercomputer centre in continental Europe. In 1981 she moved to the USA and took up a position in the AT&T Headquarters, Basking Ridge, USA. She held positions as senior marketing manager for open systems software both for the USA and international markets, and was responsible from 1983-1986 for the international UNIX business. In 1986 she became senior marketing manager for information technology products in AT&T Japan. She returned to Europe in 1988 as Deputy Head of Unit of the European Community's ESPRIT Business Systems unit. In 1991 she launched the initiative in Open Microprocessor systems (OMI). From 1995 she was the Head of unit "Business systems, multimedia and microprocessor applications", and EU-coordinator of the G7 Pilot Project "Global Marketplace for SMEs". From 1999-2002 she was Director of “New Methods of Work and Electronic Commerce”. From 2003 she is Director of "Components, Subsystems and Applications" in the Information Society Directorate-General of the European Commission. 

Plenary - 4: Wednesday, August 4, 2004

 Dr. Kiyoshi Niwa, Department of General Systems Studies, The University of Tokyo, Japan



Kiyoshi Niwa is a Professor in the Department of General Systems Studies at the University of Tokyo. Before joining the university, he was with the Advanced Research Laboratory (1985 to 1994) and the Systems Development Laboratory (1972 to 1985), both of Hitachi, Ltd., Japan. Since 1988 he also has been a Senior Research Fellow in the IC2 (Innovation Creativity and Capital) Institute at the University of Texas at Austin, USA. From 1989 to 1991 he was a Visiting Professor of Engineering Management Program at Portland State University, USA. His research and teaching interests include technology & research management, knowledge management, and organizational intelligence. He has published many papers in journals such as IEEE Transactions on Engineering Management; IEEE Transactions on Systems, Man, and Cybernetics; AI Magazine; Knowledge Engineering Review; and the Journal of the Japan Society for Management Information. He is the author of the book Knowledge-Based Risk Management in Engineering (Wiley Series in Engineering and Technology Management) published by John Wiley in 1989, and is a co-editor of PICMET '91, '97, '99, and '01. He is also the co-author of the book Technology Management Strategy (in Japanese), published by Seisansei-shuppan in Tokyo in 1999, which was translated into Korean in 2001. Dr. Niwa received his BS (1970) and MS (1972) in chemistry (physical chemistry) from Waseda University, Japan. While working as a research scientist at Hitachi, he received his Dr. of Engineering (1986) in systems science (knowledge management) from the Tokyo Institute of Technology, Japan. He serves as the editor of the Journal of the Japan Society for Management Information and on the editorial boards of IEEE Transactions on Engineering Management, Knowledge Engineering Review, and The International Journal of Decision Support Systems. He is the PICMET Director of International Activities.

  "Development of Large Complex Systems Based on Axiomatic Design and Complexity Theory"
  Speaker: Nam P. Suh, MIT, United States
In industry, it is well known that it is extremely difficult to predict the cost and the schedule of complex product development, the reliability and performance of resulting engineering systems, and the economic impact of making major changes to complex systems. All of these difficulties may be attributed to the ad hoc nature of current engineering and development practice, which often involves a lengthy recursive “design/build/test” cycle until the product satisfies its functional requirements. The unpredictability and unreliability of the product development process erodes the competitiveness of industrial firms, especially when a product is being developed for the first time.

In this keynote paper, a strategy for the systematic development of new complex products will be presented. This strategy, which is based on axiomatic design theory and complexity theory, provides a structured way of developing new products and processes that significantly reduces the cost and time necessary for product development. It also increases the reliability of products developed and allows systematic modifications of products and processes. The theoretical framework for the strategy will be briefly introduced, followed by examples of innovative product development.


Positions Held at MIT: Associate Professor of Mechanical Engineering, 1970-1975; Director, MlT-Industry Polymer Processing Program 1973-1984; Professor of Mechanical Engineering, 1975-Present; Director, Laboratory for Manufacturing and Productivity, 1977-1984; Cross Professor, 1989-Present; Director, Manufacturing Institute, 1990-Present; Department Head, 1991-2001;.....[Non-MIT Positions Held:] National Science Foundation, 1984-1988, (Assistant Director for Engineering, Presidential Appointee); University of South Carolina, 1965-69 (Assist./ Assoc. Professor); USM Corporation, 1961-65; Guild Plastics, 1958-60 Honors and Awards: Gustus L. Larson Memorial Award, Pi Tau Sigma and ASME, 1976; Election to CIRP, 1978; Citation Classic of ISI, 1979; Best Paper Award of SPE, 1981; Blackall Award of ASME, 1982; Who's Who in America; Honorary D Eng. Worcester Polytechnic Institute, 1986; The F.W. Taylor Research Award, SME, 1986; Fellow, ASME 1987; Federal Engineer of the Year, NSPE, 1987; Distinguished Service Award, NSF 1987; Honorary LHD, University of Mass., 1988; Foreign Member, Royal Swedish Academy of Engineering Science, 1988; Centennial Medallion Award, ASEE, 1993; The Ennor Manufacturing Technology Award, ASME, 1993; The KBS Award for Scholarly Achievements, 1995; Korean Academy of Science and Technology Life Member, 1995; The 1997 Ho-Am Prize for Engineering, Ho-Am Foundation, 1997; Honorary Doctor (Tekn. Hedersdoktor), Royal Institute of Technology, Sweden, 2000; The Mensforth International Gold Medal, The Institution of Electrical Engineers, United Kingdom, March 15, 2001; The Hills Millennium Award of the Institution of Engineering Designers of the United Kingdom (First recipient), June 4, 2001. 

  "Technology Roadmapping - Linking Technology Resources to Business"
  Speaker: Robert Phaal, University of Cambridge, United Kingdom
The technology roadmapping technique is used widely in industry to support strategic technology planning. Roadmaps can take various forms, but the most flexible and generic type comprises a multi-layered time-based chart that links technology and product developments to market needs. In recent years the approach has been used in sector-level foresight programmes in North America, Asia and Europe.

This presentation will provide an overview of the technology roadmapping approach, focusing on the development and application of a process for supporting the rapid initiation of the technique in organisations. The application of the method will illustrated by means of an automotive sector-level case study (the UK Foresight Vehicle technology roadmapping initiative), which highlights issues associated with customisation of the roadmapping approach, and the related communication and network development benefits.


Robert Phaal joined the Centre for Technology Management at Cambridge University in 1997, and is currently engaged in a research programme to investigate strategic technology management issues in business. The particular focus of the research project is how to link technology resources to company objectives, in order to develop a set of practical and well-founded tools to support technology strategy and planning initiatives in the firm. Outputs include a guide for supporting 'fast-start' technology roadmapping, supported by a tool catalogue. Robert has a background in mechanical engineering, consulting and contract research.