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LEADERSHIP IN TECHNOLOGY
MANAGEMENT AWARDS
PICMET recognizes and honors individuals who have
provided leadership in managing technology by establishing a vision,
providing a strategic direction, and facilitating the implementation
strategies for that vision. Dr. Andrew S. Grove, then CEO of Intel, was
the first recipient of this award at PICMET ’91; Norman Augustine, then
Chairman of Lockheed-Martin, was the PICMET ’97 recipient. At PICMET ’99
Mr. Jack Welch, CEO of General Electric, received the award in the
industry category, and Dr. Richard M. Cyert, President of Carnegie Mellon
University, received it posthumously in the academic category.
Three awards will be given at PICMET ’01: Dr. Modesto
A. Maidique will receive it for the academic category, Dr. Donna Shirley
for the government category, and Carleton S. Fiorina for the industry
category. Brief background information on the 2001 recipients is given
below.

MODESTO A. MAIDIQUE
President, Florida International University
Modesto A. Maidique is the 4th president of Florida
International University (FIU), a member of the State University System of
Florida and the fastest growing research university in the United States.
The university, known for its strong engineering and business programs,
offers more than 200 degree programs from the baccalaureate to the
doctoral level and has been cited seven times in U.S. News & World
Report's annual ranking of “America's Best Colleges.”
During his tenure at FIU, Dr. Maidique has presided
over the establishment of the Schools of Architecture and Law, initiated
the football program, and doubled enrollment to over 32,000 students
today. In addition, sponsored research has increased more than seven-fold
to $58.8 million, while endowment quintupled. In the year 2000, the
university achieved the highest research rank given by the Carnegie
Foundation for the Advancement of Teaching, and was granted the third Phi
Beta Kappa chapter for a public university in Florida.
A graduate of the Department of Electrical Engineering
and Computer Science at the Massachusetts Institute of Technology (Ph.D.)
and the Harvard Business School (PMD) program, Dr. Maidique has taught at
both of his alma maters and at Stanford University. He is a world renowned
authority on the management of high technology enterprises. For more than
two decades -- for institutions including the White House, Harvard and IBM
-- Dr. Maidique has provided counsel on critical management and
educational issues impacting our nation.
Throughout his career in both the corporate and
academic worlds, Dr. Maidique has been involved with high technology firms
in a variety of capacities: as an executive in established and
entrepreneurial high technology firms; as a consultant, lecturer, and
director for multinational high technology giants; and as professor and
lecturer at leading universities in the U.S. and abroad.
In 1970, Dr. Maidique co-founded a semiconductor
company now accounts for most of the sales of Analog Devices, Inc. (ADI),
a $1.2 billion manufacturer of integrated circuits. He also served as
president and CEO of Genome Therapeutics, a genetic engineering company,
and as a general partner of Hambrecht & Quist, a venture capital firm. He
has consulted and lectured for major American firms including IBM,
Rockwell International, Honeywell, and Texas Instruments.
Dr. Maidique is the author of numerous articles in
academic journals, a contributing author to ten books, and a co-author of
Strategic Management of Technology and Innovation, a textbook now in its
third edition, which is used at more than 100 colleges and universities.
An article he co-authored, “The Art of HighTechnology Management,” is one
of the best selling articles published in the Sloan Management Review. He
is also the co-author of Energy Future, a New York Times best seller on
energy policy.
In 1989, former President George H. W. Bush appointed
Dr. Maidique to the President's Educational Policy Advisory Committee. He
also serves on the boards of National Semiconductor and Carnival
Corporation, is Vice Chairman of the Miami Business Forum, and is past
chairman of The Beacon Council, Miami's economic development authority. In
2000, President-elect George W. Bush appointed Dr. Maidique to the
President’s Education Advisory Committee.
DONNA SHIRLEY
Assistant Dean of Engineering for Advanced Program Development,
University of Oklahoma
Former Manager, Mars Exploration Program
Donna Shirley is currently Assistant Dean of
Engineering for Advanced Program Development at the University of
Oklahoma, where she is participating in strategic planning and the
development of new educational initiatives. She is also the official
Spokesperson for the Mars Millennium Project, an international, K through
12 educational initiative sponsored by the White House MillenNium Council,
the Department of Education, the National Endowment for the Arts, the
National Aeronautics and Space Administration, and the J. Paul Getty
Trust.
In addition to three honorary doctorates, Ms. Shirley
has a BS (University of Oklahoma) and MS (University of Southern
California) in Aerospace Engineering, and a BA in Journalism (University
of Oklahoma). She has over 35 years of experience in the aerospace
industry, including more than 25 years in management. Her honors include
the NASA Exceptional Leadership Medal; The American Society Of Mechanical
Engineers Holley Award; and membership in the American Academy of
Achievement, the Women In Technology International Hall Of Fame, and the
Oklahoma Aviation and Space Hall Of Fame. She retired in 1998 from NASA's
Jet Propulsion Laboratory where she was manager of the Mars Exploration
Program.
The Mars Exploration Program - which was begun in 1994
with the highly successful Mars Global Surveyor and Mars Pathfinder
missions - is sending orbiters, landers and/or rovers to Mars in every
opportunity (every 26 months) through at least 2005, despite the loss of
two missions in 1999. Prior to becoming manager of the program, Ms.
Shirley managed the team which designed and built "Sojourner Truth,” the
Microrover which was landed by the Mars Pathfinder project on the surface
of Mars on July 4, 1997. Sojourner investigated the Martian surface for
nearly three months - more than ten times its expected lifetime. In her
32-year career at JPL Ms. Shirley's positions included: Project Engineer
for the Cassini mission to Saturn, Manager of Exploration Initiative
Studies, Manager of Automation and Robotics, Manager of JPL's Space
Station
Program, Manager of the Mission Design Section, and
Project Engineer for the Mariner 10 mission to Venus and Mercury in 1974.
Between 1990 and 93, as a part-time assignment, she
established and led a NASA-wide Systems Engineering Working Group which
developed and documented a standard systems engineering process for NASA
Projects. As an outgrowth of this, in the summer of 1991 she led another
NASA-wide team on Program/Project Management which developed
recommendations subsequently incorporated into the NASA Management
Instruction for project management.
In addition to over 50 technical publications, she has
written a book on Managing Creativity and has developed a class on that
subject which is now offered at and through the University of Oklahoma in
a variety of formats. She continues to be a widely sought-after speaker on
subjects including Mars Exploration and Management, and has appeared in
many national television news programs and documentaries. Broadway Books
published her autobiography, titled Managing Martians, in 1998 and 1999.
Raised in Wynnewood, Oklahoma, Ms. Shirley now lives in
Norman, Oklahoma. She has one daughter, Laura, who is a graduate student
in psychology.

CARLETON S. (CARLY) FIORINA
Chairman and Chief Executive Officer
Hewlett-Packard Company
Carleton S. (Carly) Fiorina is chairman and chief
executive officer of Hewlett-Packard Company. HP is a leading global
provider of computing and imaging solutions and services and is focused on
making technology and its benefits accessible to all.
Since joining HP in July 1999, Fiorina has led HP’s
reinvention as a company that makes the Internet work for businesses and
consumers. Under her leadership, HP has returned to its roots of
innovation and inventiveness and is focused on delivering the best total
customer experience.
Prior to joining HP, Fiorina spent nearly 20 years at
AT&T and Lucent Technologies, where she held a number of senior leadership
positions in sales and marketing. As president of Lucent’s Global Service
Provider Business, she expanded the company’s international business and
spearheaded the planning and execution of its initial public offering and
subsequent spin-off from AT&T.
Fiorina holds a bachelor’s degree in medieval history
and philosophy from Stanford University; a master’s degree in business
administration from the Robert H. Smith School of Business at the
University of Maryland at College Park, Md.; and a master’s of science
degree from MIT’s Sloan School.
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